# 25 - Contests
Competitions are inexpensive and effective. Plus, contests have a positive effect on activity in the group, which not only consoles self-esteem, but also affects the results of search results and increases user confidence. For some companies, all smm promotion of groups in social networks is built specifically for competitions, and this brings good results.
What is needed for a successful competition?
To think over and prescribe a clear mechanic: so that it is clear what needs to be done when the result will be and how the winner will be determined. The easiest way for newbies: spy and partially copy the conditions of large, well-established companies in the market
Do not overly complicate the conditions: you do not need to ask for a photo, put it on your page, add the correct hashtags, like the contest entry and at the same time make a repost - this will reduce the number of participants a hundred times. If this is your first contest, the best condition is to be a community subscriber and like a post. If the prize is really valuable - ask for another repost, this will ensure the viral coverage of the competition.
Play a valuable prize. If you want to use existing subscribers in the contest, choose the product or service that your target audience dreams about the most but cannot afford for several reasons if you want to attract a new audience — a simple but interesting product that allows you to get acquainted with your field of activity.
Advertise the competition: use all the channels you have (website, newsletter, social networks) and, if necessary, use targeted advertising and publicity.