# 1 - Define a clear goal
Why do you need smm promotion in social networks:
It's fashionable;
Everybody does that;
There is extra money for an smm-specialist;
Your self-esteem is missing a couple of thousands of virtual admirers of the brand;
I want to put beautiful icons on the site;
The goal is to increase the number of sales: directly or by working with the reputation of the brand.
Spending time on content, targeting and other smm social media marketing costs only in the latter case.
Even better, if you start with the fact that you record the goal on a real or virtual sheet