# 11 - Deal with internal problems
By creating a platform for promoting your brand on social networks, you give users a place where they can tell about the experience of communication with you.
Simply put: when your client has any complaints, he is very likely to report this in your group. On the other hand, a group in a social network is one of the first sources that potential customers will study to assess the reliability of a company.
Thus, it is not necessary to create and promote communities on social networks until you have all the processes established and you do not have 100% confidence that the buyer will be satisfied with the product or service received.
The choice of social networks