# 12 - Choose the right social network.
Classmates for grandmothers, Facebook for fashionable and advanced, and Youtube for schoolchildren?
And no! There is a certain share of your target audience in every social network!
But this does not mean that it is necessary to rush to the embrasure and launch smm promotion in all social networks at once. Start with the most promising.
What are the signs to understand that this social network suits you:
The number of competitive profiles (looking ahead, let's say that when advancing in social networks, competitors are best friends. They have already gathered the users you need and prepared posts for which you can track the effectiveness of content of one type or another);
The number of subscribers in competitive profiles;
Activity. Where? In competitive profiles, of course!
Issuance on thematic search queries within the social network;
The number of thematic content.
5 more questions that will help determine the social network:
Who are your customers? Grandmothers or schoolchildren?
How much time and resources are you ready to devote to the promotion in social networks? Saw a funny picture VK - this is one time cost, to create a high-quality infographic for pinterest - absolutely others
How do you see your company's image in social networks? "Yo, dude, try our burgers!" Or "According to statistics obtained from numerous studies, it was established that the amount of endorphins that enter the blood within 25 minutes after eating our hamburger is three times the norm." In fact, this is also a question of the target audience: boys in hats or boys in ties. Or maybe all girls in dresses.
What social network do you know best?
What type of content do you like to create the most?