# 18 - Brands in Youtube
Why try the Youtube promotion:
2 the most popular search engine after Google;
1 billion unique visits every month;
100 hours of video is downloaded every minute;
Users view 6 billion hours of video each month.
Who breaks the jackpot?
The most popular brands have 50% more video content than less popular ones;
On average, a popular brand's channel hosts 78 videos per month;
The basis of success is in the quality of content, regularity of publications and competent optimization: ranking mechanisms differ from standard search engines.
What can stop?
Lack of time and money for regular shooting of high-quality video clips.
White ways to promote in social networks