On October 24–25, 2018, the Digital October Center will host a Digital Branding - Best Cases Summit.
The Summit program includes the world's best examples of brand promotion in new media, the integration of all communication channels, digital, social and mobile technologies in marketing and advertising. You are waiting for presentations of leading brands, debates with opinion leaders, master classes of leading experts, an exhibition of digital technologies, entertainment and platforms.
In the meantime, we present you the brightest case studies of last year's Digital Branding Conference - Best Cases 2017.
The amount of content in social networks increases over time, and the time that users spend on it is not. In the increasing flow of information, it is becoming more and more difficult for users to find what they are really interested in, since most of the time is spent on weeding out the excess.
To save the situation, social networks have introduced smart tapes, which, using special algorithms, show users first of all potentially interesting content.
Yakov Ionychev and Ivan Danyushkin from the agency Deasign told how they managed to help the official Subway Russia community not to lose users.