PROMOTION OF THE SITE IN THE MOBILE DISTRIBUTION
Search engines take into account the adaptability of the site when ranking in the mobile issue. In Yandex, the Vladivostok algorithm has been operating since 2016, Google started accounting even earlier - since 2015.
The factor of the presence of a mobile version - significantly affects the position of the project in the search for portable devices. Decrease in position in mobile search will lead to a gradual decrease in the position of the site and in the main search. At least due to behavioral metrics.
To improve the position in the mobile issue requires:
Check the project for compliance with the checklist requirements above.
Analyze the positions in the desktop and mobile-issue and compare performance.
Based on the received analytics - to draw conclusions about the need for additional work on the growth of the site in the mobile issue.
It is good practice to regularly monitor the performance of the site in the issuance for the two types of devices and the assessment of the main metrics - CTR × WS,% TOP-10, the number of requests to the TOP.
Comparing Position Dynamics
Comparative dynamics of the KPI resource in the post-analytics of the module of project management “Pixel Tools”.
WHAT TO DO IF THE PROJECT POSITION IN THE MOBILE DISTRIBUTION IS SIGNIFICANTLY LOWER THAN IN THE NORMAL?
If SEO KPI of a resource in mobile delivery is lower than in a regular one, then it is required:
Identify groups of requests for which there is a problem.
If the problem of low ranking is fixed for all groups of requests, then this indicates that the site is generally recognized as mobile. It is required to identify the causes, based on the checklist items above and eliminate them.
If a low ranking is fixed only for certain groups of phrases, then it is important:
Check the URL data for “friendliness” using Mobile Friendly tests.
To evaluate visually the attractiveness of a snippet in issuing by problem phrases is probably a problem in low indicators of click-based behavioral factors.
Using panels for webmasters to conduct additional CTR analysis for these groups of phrases (segments by device).
Summary in webmaster panel
When analyzing the TOP and internal factors, it is based on the first 10 results of the mobile, and not the main issue.
Audit internal behavioral factors for these URLs versus average values for the entire site and indicators in the desktop version.
If a separate version is used on the subdomain or dynamic display, then it is necessary to conduct additional analysis of the contents of the HTML code of the documents and analyze the saved copy.
The above checklist allows you to independently identify the causes of low ranking and correct them, which leads to an increase in user traffic from portable devices. If you have any problems, you can always order a professional SEO audit from the company's specialists.
AMP AND TURBO PAGES AS A SOLUTION TO THE PROBLEM
Developing AMP and Turbo pages often eliminates the problems of low mobile positions. Search engines additionally mark these results and, all other things being equal, show exactly their results, and not canonical URLs.
For informational and news topics, the development and implementation of AMP and Turbo pages is becoming the norm. At the same time, these technologies should be considered only as an addition to the adaptation of the site, because they only get users from search engines, and any project has other sources of traffic, users of which also need to feel comfortable when surfing.