How to make good content?
WHAT IS GOOD CONTENT AND WHERE TO FIND IT?
 
     Content is content. Browse web sites or communities on social networks and find out that most of them offer empty, soulless information that plays the same role as filler in a cat tray. This information does not cause a response in the hearts of users, and they indifferently switch to something else. Of course, there is a possibility that the user will make an order or leave a comment, but only because of necessity (for example, if you have an online store with the most interesting offers, or you were the first to catch the eye, and the user was lazy).
     What is good content? Good content attracts attention - that’s basically all. This content is different from creativity. Content can be incompetent, stupid, ridiculous - but good, if mediocrity and stupidity are served sincerely. Idiotic commercial (you have seen such, and more than once), which becomes viral - good content. A boring commercial with standard tricks - bad content. The user will never forgive a mediocrity, even if he himself is her embodiment.
 
An example of viral content:
     Now seriously: where to find good content? Good content is best created, not sought. You can borrow too - what can you do if someone has already done everything perfectly? - but in this case, the authorship should be indicated (otherwise it is somehow not beautiful). Or remake beyond recognition.
    The rules for creating any kind of content (photos, videos, texts) are almost identical and differ only in nuances.
 
     1. Be stylish.
 
     Style says that you have personality. For many, the style ends with a watermark in the picture, but it should show itself in everything. If you suspect that you do not own a sense of style - do not worry, there are many of us. It is necessary either to turn to professionals, or to raise it, or to imitate (yes, and this is possible). Style will always help get you out of the faceless abysses of the Internet and gather a circle of loyal comrades who are imbued with this style.
 
 
 
 
     2. Express the thought clearly.
 
     The best text is short and capacious (if, of course, you are not a copywriter with three dependent children). The best image is an image whose meaning is clear without explanation on two pages (if this is not a touching story, but in this case the main content is the text, see the previous sentence). The same applies to the video - a bright fast video is always more attractive than a long and dull one.
     Attention! The text can be long, if necessary. The main thing is not to spread the thought on the tree, discard office and bureaucratic phrase-stuff from your head (there are all sorts of "there are to be" and other devilry) and do not depart from the topic you want to convey to the end user. A long video is also cool if it is done qualitatively (emotions, a picture, a suitable soundtrack, a catchy theme)
     3. Experiment!
 
     Monotonous content (not to be confused with stylish) in most cases leads to depression. Throw fishing rods, watch what is interesting and what is not, where the reaction will be, and where they will pass by. Do not be afraid to repeat for someone! So what if you did it a hundred times? It works the same! Banality is not mediocrity, it is possible to be banal and on style (see item 1). There is no shame in discussing completely ordinary things with your audience, like the weather, or what they ate for breakfast. Share something interesting to you personally, try out the new format and ask subscribers if it is suitable.
 
     Most importantly, remember - the content turned out good, if they are interested. You will find out when this will happen.