# 29 - And we have here at the door ... spammed. Comment spam
What is the point? We play on someone else's popularity. We find any area where there is the opportunity to post a comment (preferably with the link) and with aid of a simple method for "copy and paste" place an advertisement. Or we pay a couple of hundred rubles for the same actions to an enterprising schoolchild.
With mindless use, efficiency is close to cost — minimal.
But! If you find a thematic platforms (websites, social networking profiles, forums), carefully read the writing, and leave intelligent comments that complements the topic or disclose it to the other side (albeit with little mention of brand) - this may well bring subscribers and customers.
True, this will no longer refer to spam, but to content marketing.