# 4 - Choose the right social network
Classmates for grandmothers, Facebook for fashion and advanced, and Youtube for schoolchildren?
And here not! A certain portion of your CA is in every social network!
But this does not mean that you have to rush to the embrasure and run smm promotion right away in all social networks. Start with the most promising.
What are the signs to understand that this social network is right for you:
The number of competitive profiles (running ahead let's say that competitors are the best friends when promoting in social networks, they have already collected the users you need and prepared posts for which you can track the effectiveness of content of one type or another);
Number of subscribers in competitive profiles;
Activity. Where? In competitive profiles, of course!
Issue on thematic search queries within the social network;
Number of thematic content.
Another 5 questions that will help determine the social network:
Who are your customers? Grandmothers or schoolchildren?
How much time and resources are you willing to allocate for promotion in social networks? Saw a funny picture VC - it's one time costs, create high-quality infographics for pinterest - completely different
How do you see your company's image on social networks? "Yo, dude, try our burgers!" Or "According to statistics from numerous studies, it has been possible to establish that the amount of endorphins entering the blood within 25 minutes after eating our hamburger is three times higher than normal." In fact, this is also a matter of target audiovisuals: boys in caps or boys in ties. Or maybe girls in dresses.
What social network do you know best?
What type of content do you like to create the most?