# 2 - Think about whether it is possible to use the budget more effectively
Perhaps you are selling household goods in a shop around the corner. What can I write about in your Instagram Profile?

All about choosing adhesive tapes for flies;
Advantages of a faceted glass;
5 ideal places for a mousetrap;
How to buy and where to place one more service, from which you will not eat?
Top-10 useless gifts.
BUT! The same hypothetical 500 Usd, which you spend on the content manager in the framework of promoting the group in social networks, can be put on leaflets with a promotion for pensioners.

We guarantee that the CTR in the second case will be several times higher.