SMM (Social Media Marketing) - social media marketing is the promotion of goods and services in social networks that are perceived by marketing as social media.
Social media marketing is an effective tool by which visitors are brought to the site from social networks, communities, blogs, diaries and forums. Attention consumers can get, buy through advertising. Trust the target audience can not be bought, it can only earn. Social media platforms are a modern tool for interacting with the target audience. Today, the audience of social networks is comparable with the audience of television channels, only it is more attentive and active. SMM has more to do with network PR than with advertising. SMM is a direct work in communities that cover a target group of users. These are tools for direct and hidden interaction with the target audience.
Tasks that can be accomplished with SMM:
branding, brand promotion;
increase loyalty and fame;
increase the attendance of the company's website.
SMM is still a non-standard promotion tool, but today is the most promising. Social media marketing is in demand both by large companies and market leaders, as well as by small and medium-sized businesses that use SMM to promote themselves and establish contact with their customers.
Traditional social media marketing tools:
Creation, design, filling materials (maintenance) blog on various platforms;
Informational messages in thematic communities, discussion support, responses to comments;
Work with popular thematic forums: launching and supporting discussions, hidden marketing (agents of influence),
Conducting discussions on behalf of the company (direct marketing);
Direct advertising in thematic communities and on the pages of popular bloggers;
Monitor positive and negative information. Creating a positive background information;
Optimization of the company's Internet resources for social media (SMO).
SMM does not have an instant effect, but gives a long-term result, provided it is targeted and used correctly. Its main advantage is the low cost of investments compared to the possible effect of the activities carried out.
Social media marketing implies a mandatory site optimization and alignment with the main SMO criteria - Social Media Optimization.
What are we doing:
Social Media Content Marketing
We conduct pages and groups for business in social networks: we compose a content strategy, develop a design and create content, as well as deal with feedback and responses to comments.
Promotion in social networks
We develop and test targeted advertisements, remarketing and retargeting, work with bloggers and opinion leaders, set up smart mass-trading.
Need a quality promotion for social networks?
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