Useful information

20 tips on SMM promotion from best experts

How to achieve the best results with SMM? How to improve the strategy of promotion in social networks? Specialists of the Socialmediaexaminer portal interviewed Western experts and compiled a list of the best SMM-tips.

Reach leads with Facebook Promotions

Amy Porterfield, social media strategist:

If you're looking for a way to reach potential customers with social media, try Offer on Facebook. Offers are a special kind of advertising that differs from regular social network ads.

20 tips on SMM from Western experts

Suggestions appear in users in the news feed. They are easy to target to the right audience. In addition, when a user clicks on the Offer, Facebook sends him an email. This is the advantage of this type of advertising to attract potential customers.

Use social networks to interact with email subscribers.

Melanie Duncan, online store owner and trainer:

Many try to use social networks to get leads. But few business owners use social media to build long-term relationships with subscribers. If you do not want to send letters to subscribers, but want, one way or another, to communicate with them, use social networks.

Add auto-signature to the email, inviting you to follow you on Facebook or Pinterest. Be sure to indicate why your subscribers might be interested. Do you conduct exclusive promotions and contests on your pages? Are you posting exclusive information? Register it so that users understand the value of joining your communities on social networks.

Combine marketing channels

Brian Carter, Strategist:

Use all marketing channels: SEO, social media, contextual advertising, remarketing. Some of them work for awareness, others for sales. Therefore combine channels.

Create a LinkedIn Company Page

Viveka Von Rosen, LinkedIn expert:

A LinkedIn company page is not only a great way to branding, but also a good place to reach your target market.

Using the targeting settings, you can broadcast messages to audiences from different industries (medicine, finance or law). You can create a clickable banner to encourage users to visit your site, landing page or pages on other social networks.

20 tips on SMM from Western experts

Determine the results

Ric Dragon, DragonSearch CEO:

The goal of any business is to achieve the desired results. There are 5 main approaches to social media, which lead to different results:

Brand maintenance: monitor all channels and respond when necessary.

Building a community: identify brand advocates, fans who like your product / service, develop a community.

Expansion of influence: find influential people in your industry and make them a conductor of your ideas.

Reputation management and project development

The surge of interest: a large creative campaign that will draw attention to the brand for a certain amount of time.

Build a strategy based on these five approaches.

Become a Wikipedia in your industry

Marc Sheridan (Marcus Sheridan), co-owner of River Pools and Spas, founder of PoolSchool.us:

If we can find on the site the information that we need, we will return there again and again. For this reason, one of the best strategies for a company is to become an expert in its field.

Follow the rule: they ask, we answer. In other words, if a consumer has ever asked a question related to your field of activity, you should answer it on your website. Given that potential customers have thousands of questions, the lack of content does not threaten you.

Build relationships with your audience

Andrea Vahl, trainer, strategist, community manager:

Transfer online communications offline. This will make the relationship stronger.

Use Google+'s “Hangouts” to chat with colleagues, like-minded people, with all the people you are interested in. Even virtual connections will help strengthen relationships and give a few ideas for collaboration.

Ask questions

Pat Flynn, founder of Smart Passive Income:

Ask! When you ask questions, you give permission to users to express their opinions. Thus, you engage the main desire of a person - the desire to be heard.

By asking, you will learn a lot about your business. At the same time, you will receive information about your audience, what they like and don’t like, and you can build deeper relationships with users.

Like your customers on Facebook

Mitch Joel, President of Twist Image, Blogger:

Instead of asking consumers to like your brand on Facebook, why not start like the first? Social networks and brands are not so much advertising as the creation and development of relationships between people and brands.

Listen

Dave Kerpen CEO Likeable:

In social networks it is very important to listen to your customers. If you do not follow this simple rule, it makes no sense to use social media. You must attract consumers through communication with them. And in order to get a good conversation, you need to listen and respond. To achieve a high level of customer satisfaction, you need to understand what they really want.

Move from likes to trust

John Jantsch, Founder, Duct Tape Marketing Consultant Network, Marketing Consultant:

Some marketers offer interesting content to attract new followers and fans. Others create content and make it available only to subscribers of the brand’s page or registered users. Try to combine both approaches. Create and share valuable content without requiring anything in return. And then, having gained confidence, offer even more information to readers if they like the page or subscribe to the newsletter.

Protect your brand and product name

Justin Levy, Social Media Advisor, Citrix Online:

It is important to protect the brand in all channels. Ideally, you need to have the same name on all social platforms. It will be easier for your fans and potential customers to find you. Place your logo, website name, activity information in your communities.

Define a content marketing mission

Joe Pulizzi, founder of the Content Marketing Institute:

The question “Why do we exist?” Will allow defining our mission.

What if you were the leading magazine for your industry? What if your goal was not to sell products and services, but to influence readers with information, changing their lives and behavior? If you want social networks to work, start thinking about what kind of mission your content will carry.

Listen 100% of the time

Sarah Robinson (Sarah Robinson), business coach, strategist, consultant:

The best advice I can give is: talk about yourself 10% of the time, talk to users about what's important to them - 90% of the time, and listen 100% of the time.

If you do not see a return on social networks, perhaps you are talking only about yourself and your business. However, social networks are communication. Offer useful information, solve problems. This will give you the right to talk a little about yourself.

Use a systematic approach

Stephanie Sammons, founder and CEO of the Wired Advisor:

For success you must use a systematic approach. In marketing, consistency is important. Developing a systematic approach, you will get used to the schedule and be able to achieve efficiency.

Your strategy should include the following components: time to create and publish unique content for a month; time of participation in discussions in social networks; community build time; time to analyze what works and what needs to be improved. If you set a plan and make commitments, you will achieve results.

Use blogging

Neal Schaffer, President of Windmills Marketing:

A blog is an ideal place to declare oneself as an industry expert, set a topic of conversation on social networks and lead users to the site. Blogging is also a contribution to search engine optimization.

No rushing blog postin - creating content that others would like to share. Create a publishing plan based on your marketing plans and write posts once a week for the stated categories. Share content that interests your audience Jesse Stay, social media director Deseret Digital Media: Share content that interests your audience that may cause agree or disagree. It is important that you yourself be passionate about what you do. When you have a passion for your work, it is reflected in the content. As a result, engagement and audience grows. Share contact information Paul Colligan, CEO Colligan: Social networking is a party where you can communicate and interact. But any party ends sooner or later. As you change phone numbers or email addresses at an event, consider doing the same on any social network. Leave contacts that make it easy for your company to find. Integrate Carrie Kerpen, Likeable Media: Social media cannot exist separately. They should be part of your strategy. A company that responds well to Twitter, but has a low level of service, still fails. Successful marketing begins with integration. Use social networks not only to promote, but also to improve service, sales, research. Get the attention of Aaron Kahlow CEO Online Marketing Connect: The goal of marketers is to talk about the company. So focus on getting attention. Think over headlines, add visual elements. Try, measure, to understand what is interesting to the public and how to hook it.

20 tips on SMM promotion from best experts

How to achieve the best results with SMM? How to improve the strategy of promotion in social networks? Specialists of the Socialmediaexaminer portal interviewed Western experts and compiled a list of the best SMM-tips.

Reach leads with Facebook Promotions

Amy Porterfield, social media strategist:

If you're looking for a way to reach potential customers with social media, try Offer on Facebook. Offers are a special kind of advertising that differs from regular social network ads.

20 tips on SMM from Western experts

Suggestions appear in users in the news feed. They are easy to target to the right audience. In addition, when a user clicks on the Offer, Facebook sends him an email. This is the advantage of this type of advertising to attract potential customers.

Use social networks to interact with email subscribers.

Melanie Duncan, online store owner and trainer:

Many try to use social networks to get leads. But few business owners use social media to build long-term relationships with subscribers. If you do not want to send letters to subscribers, but want, one way or another, to communicate with them, use social networks.

Add auto-signature to the email, inviting you to follow you on Facebook or Pinterest. Be sure to indicate why your subscribers might be interested. Do you conduct exclusive promotions and contests on your pages? Are you posting exclusive information? Register it so that users understand the value of joining your communities on social networks.

Combine marketing channels

Brian Carter, Strategist:

Use all marketing channels: SEO, social media, contextual advertising, remarketing. Some of them work for awareness, others for sales. Therefore combine channels.

Create a LinkedIn Company Page

Viveka Von Rosen, LinkedIn expert:

A LinkedIn company page is not only a great way to branding, but also a good place to reach your target market.

Using the targeting settings, you can broadcast messages to audiences from different industries (medicine, finance or law). You can create a clickable banner to encourage users to visit your site, landing page or pages on other social networks.

20 tips on SMM from Western experts

Determine the results

Ric Dragon, DragonSearch CEO:

The goal of any business is to achieve the desired results. There are 5 main approaches to social media, which lead to different results:

Brand maintenance: monitor all channels and respond when necessary.

Building a community: identify brand advocates, fans who like your product / service, develop a community.

Expansion of influence: find influential people in your industry and make them a conductor of your ideas.

Reputation management and project development

The surge of interest: a large creative campaign that will draw attention to the brand for a certain amount of time.

Build a strategy based on these five approaches.

Become a Wikipedia in your industry

Marc Sheridan (Marcus Sheridan), co-owner of River Pools and Spas, founder of PoolSchool.us:

If we can find on the site the information that we need, we will return there again and again. For this reason, one of the best strategies for a company is to become an expert in its field.

Follow the rule: they ask, we answer. In other words, if a consumer has ever asked a question related to your field of activity, you should answer it on your website. Given that potential customers have thousands of questions, the lack of content does not threaten you.

Build relationships with your audience

Andrea Vahl, trainer, strategist, community manager:

Transfer online communications offline. This will make the relationship stronger.

Use Google+'s “Hangouts” to chat with colleagues, like-minded people, with all the people you are interested in. Even virtual connections will help strengthen relationships and give a few ideas for collaboration.

Ask questions

Pat Flynn, founder of Smart Passive Income:

Ask! When you ask questions, you give permission to users to express their opinions. Thus, you engage the main desire of a person - the desire to be heard.

By asking, you will learn a lot about your business. At the same time, you will receive information about your audience, what they like and don’t like, and you can build deeper relationships with users.

Like your customers on Facebook

Mitch Joel, President of Twist Image, Blogger:

Instead of asking consumers to like your brand on Facebook, why not start like the first? Social networks and brands are not so much advertising as the creation and development of relationships between people and brands.

Listen

Dave Kerpen CEO Likeable:

In social networks it is very important to listen to your customers. If you do not follow this simple rule, it makes no sense to use social media. You must attract consumers through communication with them. And in order to get a good conversation, you need to listen and respond. To achieve a high level of customer satisfaction, you need to understand what they really want.

Move from likes to trust

John Jantsch, Founder, Duct Tape Marketing Consultant Network, Marketing Consultant:

Some marketers offer interesting content to attract new followers and fans. Others create content and make it available only to subscribers of the brand’s page or registered users. Try to combine both approaches. Create and share valuable content without requiring anything in return. And then, having gained confidence, offer even more information to readers if they like the page or subscribe to the newsletter.

Protect your brand and product name

Justin Levy, Social Media Advisor, Citrix Online:

It is important to protect the brand in all channels. Ideally, you need to have the same name on all social platforms. It will be easier for your fans and potential customers to find you. Place your logo, website name, activity information in your communities.

Define a content marketing mission

Joe Pulizzi, founder of the Content Marketing Institute:

The question “Why do we exist?” Will allow defining our mission.

What if you were the leading magazine for your industry? What if your goal was not to sell products and services, but to influence readers with information, changing their lives and behavior? If you want social networks to work, start thinking about what kind of mission your content will carry.

Listen 100% of the time

Sarah Robinson (Sarah Robinson), business coach, strategist, consultant:

The best advice I can give is: talk about yourself 10% of the time, talk to users about what's important to them - 90% of the time, and listen 100% of the time.

If you do not see a return on social networks, perhaps you are talking only about yourself and your business. However, social networks are communication. Offer useful information, solve problems. This will give you the right to talk a little about yourself.

Use a systematic approach

Stephanie Sammons, founder and CEO of the Wired Advisor:

For success you must use a systematic approach. In marketing, consistency is important. Developing a systematic approach, you will get used to the schedule and be able to achieve efficiency.

Your strategy should include the following components: time to create and publish unique content for a month; time of participation in discussions in social networks; community build time; time to analyze what works and what needs to be improved. If you set a plan and make commitments, you will achieve results.

Use blogging

Neal Schaffer, President of Windmills Marketing:

A blog is an ideal place to declare oneself as an industry expert, set a topic of conversation on social networks and lead users to the site. Blogging is also a contribution to search engine optimization.

No rushing blog postin - creating content that others would like to share. Create a publishing plan based on your marketing plans and write posts once a week for the stated categories. Share content that interests your audience Jesse Stay, social media director Deseret Digital Media: Share content that interests your audience that may cause agree or disagree. It is important that you yourself be passionate about what you do. When you have a passion for your work, it is reflected in the content. As a result, engagement and audience grows. Share contact information Paul Colligan, CEO Colligan: Social networking is a party where you can communicate and interact. But any party ends sooner or later. As you change phone numbers or email addresses at an event, consider doing the same on any social network. Leave contacts that make it easy for your company to find. Integrate Carrie Kerpen, Likeable Media: Social media cannot exist separately. They should be part of your strategy. A company that responds well to Twitter, but has a low level of service, still fails. Successful marketing begins with integration. Use social networks not only to promote, but also to improve service, sales, research. Get the attention of Aaron Kahlow CEO Online Marketing Connect: The goal of marketers is to talk about the company. So focus on getting attention. Think over headlines, add visual elements. Try, measure, to understand what is interesting to the public and how to hook it.

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