# 20 - And here I go out - all in white: why you should choose white methods of promotion in social networks
No, well, in general a stupid question: "why is it worth working in white?". Or, at least, it would be stupid if we did not live in Russia.
Let's look at the disadvantages:
Long. Before the first results have to wait. Then wait a bit more. Dismiss smm-box for lack of results. And then wait. And here it is - profit!
Expensive: multiply 3-4 months of work for the smm-boxer's salary, add the same amount to the target and advertising, even to high-quality content, and do not forget about the test samples.
Sad story turns out, is not it?
But!
What you get in the end:
Well-established processes - after a year you can easily hand over an smm-specialist (if he was not fired after the first three months), another project: he will take less time to promote the first one;
Long-term and reliable result - applications will come even in those days when you do not publish cool posts and do not pay for advertising;
Reputation: in the comments to the negative review, fans of the brand will leave a couple of dozen positive, protecting your favorite company.