# 24 - Integration in applications - what is it like?
“Your friend Sophia reached 2,256 levels in Indie the Cat game and scored 56,765 points!”
It’s hard to imagine how many adults, reasonable and adequate people spend hours gathering triples of crystals, preparing a virtual pizza, shooting corn on the cob at a zombie or growing tomatoes on a farm on a computer screen.
It would be funny if it were not so sad.
The good news is that reasonable and adequate people have money and there is a potential need for your product. What does it mean? That advertising in applications is reasonable!