# 3 - Understand the internal problems
By creating a platform for promoting your brand in social networks, you give users a place where they can talk about the experience of communication with you.
To put it more simply: when your client has any complaints, with a high degree of probability he will report this to your group. On the other hand, a group in a social network is one of the first sources that potential customers will study to assess the company's reliability.
Thus, it is not necessary to create and promote communities in social networks until you have established all processes and you do not have 100% confidence that the buyer will be satisfied with the product or service received.