# 23 - Publicity Advertising
You created a profile in social networks, invited relatives and friends there, reached 100 subscribers and do not know where to go next?
For the first customers, your page will not seem very reliable: there is little activity, few subscribers, few reviews.
You can fill all these gaps with the help of advertising in public.
You are looking for urban communities “gift for repost”, “overheard in Samara” and all similar ones, agree on the placement of an advertising post (it would be nice to have a competition) and reap the first fruits.
How to determine where to publish? Here is a step by step instruction:
Looking for suitable communities;
Check with the administrator the cost of accommodation;
Based on the latest posts, print the average activity (number of views, number of likes, number of comments);
Remember algebra and build a proportion with the ratio of activity to the price of publication;
Choose the best option.