# 10 - Think about whether it is possible to use the budget more efficiently
Perhaps you sell household goods in the store around the corner. What can I write in your Instagram profile?

All about choosing adhesive tapes for flies;
The advantages of cut glass;
5 ideal places for a mousetrap;
How to buy and where to place another service from which you will not eat?
Top 10 useless gifts.
BUT! The same hypothetical 5,000 rubles that you will spend on a content manager as part of your group’s social media promotion will be available for leaflets with a special offer for retirees.

We guarantee that the CTR in the second case will be several times higher.