# 17 - Knock knock? Is there anyone alive on Twitter?
Quote from the 2011 article:
"Of course, today, almost every serious organization should have its own Twitter account, which will be updated regularly."
Modern update: your organization will not cease to be considered serious if it does not have a Twitter account.
However, when planning a long-term strategy for smm promotion in social networks, this social network should not be discounted.
What do you need to retweet your tweets or what is the secret of success?
Recognizable brand: Dmitry Medvedev has a popular profile, yes.
Quality content: relevant, sensational, provocative or ridiculous: choose any adverb or mix a few.
Using hashtags: one of the main ways to promote.
Targeted advertising: you pay - they love you; works since ancient times.
For whom Twitter is still required? For news channels and public figures.