How does YOUTUBE use external sources and links
Viewing videos from external sources is viewing videos from other sites.
For example social networks, sites or blogs.
Views from external sources are crucial for several reasons:
Higher hold;
YouTube likes these views;
Hold while watching video from external sources is really higher, for example:
Video hold by source, image
Not only that, I personally have the highest retention from external sources
The reasons are simple, however, many beginners miss this moment.
All the information that the user has about your video, if he found it through a search or, for example, if it hangs in similar it:
Name;
Picture (preview);
Long;
Views
He has no further information. Further, if he pressed it on the basis of only these (not really important) factors, he also sees:
Likes / dislikes;
Number of subscribers;
Comments;
The first 5-10 seconds of the video.
How can a person judge by these parameters about the essence of the video and its quality? It can, however, that if this is a new channel and the first seconds of a long video are boring?
He will turn it off, and yes even put a disalik. And the muck will write in the comments.
This is also true for views from search and for views on similar.
Now let's take another situation:
The effect of repost in social networks during the promotion of the channel
I offered to post this news in Ducat Public - Indie Domestic Games
Not the fact that he will publish (upd - published), however, sometimes in other public I have published videos in this way.
Sometimes you need to pay for it, but there is usually not very expensive. Catch the point.
Here I have the opportunity to write one paragraph about this video - people will already know what they will see there, do you understand? In addition, I have the opportunity to write things like:
"The game is free, made just for the soul"
What in my opinion can increase the interest in the video.
Moreover, if this video of mine could be found by a search or by someone who is unclear, a person who once played SimCity in his life and who is not interested in creating games at all, and only games are interesting from the player’s point of view - he can quickly turn it off My video, as it is, in many respects, speaks about the game from the point of view of the developer.
But in the public Dukat, where people who are interested in new indie projects and game devs (relevant audience) have gathered, I’m not just more likely to watch videos longer, but I’ve got much more chances that these people will later subscribe to the channel, public and .d Chance to convert more.
Or, the announcement of my game on gamedev.ru, where I also added this video:
City Rush - my attempt to make SimCity
How do you think, views of my video from there, embedded in the post, will be better quality than simple views on YouTube search or even similar ones?
Of course!
With this, however, there is a problem. The problem is that for example in my case when my content is something like this:
Unable to copy;
No competitors;
Even though I made a video of 2-4 hours, I made a game for him for months.
Consequently, although the subject matter is super narrow (with such a presentation as a review of the game from development), there are still a lot of PR potential for such content using similar methods of embedding video on external sites.
In addition, I could (and did) embed a game trailer on a page in google play, getting views from there as well.
Do not rely only on YouTube and its algorithms.
As a result: you need high-quality and useful video (and / or - unique content) for such promotion. Not for all topics it is available and for different topics these external sites can be very different.
One more thing, just as an example and infa to thinking. I started my channel with educational videos about a not very popular game - virtonomics.
Made a series of guides.
I did it for a long time and now I would have done better, but not the essence.
The bottom line is that no one had ever done video guides for this game before, but after completing the series, my videos didn’t just add new tips to the forum for the newbies, having fixed the topic, now they are generally installed into the game as standard educational materials.
And virtonomics is, though not a dota 2 in popularity, but there are a couple of thousand players a day there, including hundreds of new players every month. And everyone needs to learn something. Of course, this is quite a rare case, but there is something to think about, isn't it? Maybe something like that and you can do it.
Before that, I had a channel with a video about another not very popular game - spectromancer. Again, I was a pioneer and the only one who made a video about her. Of course, the community knew me and I posted my videos on the gaming forum. Suppose when I played with someone there, under the recording, knowing that it would get into the video, I had a stable +1 viewer.
And right at the beginning each (especially active and permanent) viewer counts.