WHY SMM PROMOTION IS USED BY GIANTS BRANDS

WHY SMM PROMOTION IS USED BY GIANTS BRANDS 

Social networks are a platform that allows you to communicate directly with consumers, to exactly fall into their needs, to communicate important information simply and clearly. Promotion of the company's brand on the Internet in our time is also necessary, as it used to be advertising on TV and in newspapers.

Often social networks are used as a direct sales channel. They invested 10 thousand in advertising, got sales for 100. But for large FMCG brands there are a lot of problems. The most obvious is that it is difficult to measure sales in retail stores. So why social networks for those who are fighting for market share on a global scale?

SOCIAL NETWORKS FOR LARGE BRANDS: SPECIAL OPPORTUNITIES
Today, social networks have won almost the whole world. People "sit" in them not only for entertainment and socializing, but they work, watch interesting groups, participate in contests and make purchases. Not to promote business in them is a big mistake.

SMM is no longer a fun school student. You should not put it on the backyard in the media plan and distribute the budget according to the principle: how much will remain. Calculate the budget in proportion to other channels. Brands that take SMM seriously have firmly occupied a niche in areas where their competitors are still entering. Traffic is becoming more expensive every year and this is how it turns out. Let's say your brand is associated with food. To catch up with Nestle on one of their brands (Nescafe, KitKat, Maggi, and others), you need much more money than they spent last year. And every year the difference between them and you increases.

SMM-PROMOTION OF THE BRAND ON THE INTERNET MEANS THE FOLLOWING:
1. An elaborate strategy for at least six months
It can be seen when the brand is engaged in different specialists with different strategies and styles. This can knock down a user. If you still had to change the strategy, be careful with the positioning, you should not change it in different directions.

Do not forget that you can not be on TV to be a brand for moms, and in social networks for teenagers. The unity of marketing and all areas of advertising and positioning is a guarantee that you will be remembered by your target audience. If you have several products: it makes sense to make either different communities, or to plan content for each of the target groups. But the first will be more effective.

2. Quality management of the group
To do this, you need to turn to really good specialists, because your group will evaluate you as a group. Your community should be filled with unique content and relevant posts. People will be interested to read it and in principle be in it.

And by the way, design is almost the most important thing. It should be unusual, creative, memorable. A brand in social networks can easily be recognized - corporate colors, fonts, logo.

Just think, for example, about what to do posts in the community dedicated to the brand of water? By the way, you can see our article about it. Here comes the first place design, which can beat with humor the text of the post or make incongruous with your product. Recently, the main trend of public brand management is gifs and short videos. They “enliven” the picture and attract the attention of users.

3. High-quality and targeted advertising.
In social networks, people are much more likely to see advertising in their news feed. In addition, the specialist adjusts it so that it hits the target audience. The one that voluntarily joined your community or that was selected by targeting. He can choose an audience by age, gender, interests, field of activity, geography, etc.

An example of an ad in social networks with a banner

Large brands need social networks to increase customer loyalty and awareness. Usually in such cases, the KPI for targeting experts is calculated by the number of attracted subscribers. Why is that? Suppose a company can sell through its retail network for some amount similar to a billion. How to determine: 1 or 2 million of them were subscribers of the group and it was because of social networks that they applied for purchases? The user can evaluate the entire brand and social network of the brand in the aggregate and make a choice in favor of it when it decides to purchase. There are no tools for adequate monitoring of sales in stores, and not via online.

smm-prodvizhenie-brenda-4Example carousel ad format

Social networks primarily provide wide coverage. Therefore, one of the directions of targeted advertising will be not only attracting new subscribers, but also raising posts on community subscribers in the news feed. The goal is for as many people as possible to read and see. Despite the algorithms of social networks that can hide posts from the news feed.

4. Administration, testing of the negative
A large community implies a lot of incoming traffic.