Hundreds of publications, dozens of hashtags, and only a few likes - a fate that has affected about 99% of company pages on social networks. And the key problem here may be one - these pages are no different from each other.
How to become the most golden percentage? An effective, but unfortunately not universal recipe is a creative concept.
A creative concept is not a set of situational insights, but a set of rules designed for long-term use and adaptation, for example, for offline activity. This is a kind of creative brand book that can be used in outdoor advertising, in creating videos, for other ways of promotion.
Another side of the moon.
For the average user, the creative concept is hardly noticeable. He may note that the published materials have a common design and logic of submission, but the layman will never guess that this is only the tip of the iceberg, so to speak, the result of the work. What makes the creative concept? Of the many elements, including: a deep study of the product or service, market research and search for the target audience. Basically, all agencies use the same marketing tools, but some add something of their own.