# 22 - Targeted Advertising - Legal Spying for Potential Customers
To find:
Women from 25 to 27, from Khabarovsk, fond of macrame?
Businessmen consisting simultaneously in three communities about luxury cars?
All residents of the Moscow region with higher education, celebrating a birthday in January?
The people who visited your site in the last month, put the goods in the basket, but did not place an order?
The users who typed in the search query you need are not more than one kilometer from the sales office?
Your customers who visited the coffee shop nearby?
Anyone who left likes and comments in a group of competitors?
It sounds a bit futuristic, but in reality it is a reality that is available today to every marketer.
The more clearly you segment your aditorium, the better you set up an advertising campaign for each segment, the better the results will be.
One of the main advantages of a well-tuned campaign is a quick result and low initial costs.
Thus, targeted advertising is the best “white” tool for attracting customers in the early stages, which can provide you with a good financial base for further promotion.